Snap maintains uptime and growth with Mission Critical Services
The Snap Inc. visual messaging app, Snapchat, is one of the world's most popular social media apps. In 2011, the Snapchat platform was ripened on Google Cloud to provide an tracery that enabled Snap to focus on its cadre strengths: up-and-coming the minutiae of its social platform and ecosystem to speed witchery of users and merchantry partners at scale. As a technology company, Snap’s social media apps require user serviceability 24x7 virtually the world. With upper reliability and low latency such a merchantry priority, when technical issues arise, resolution should be lightning fast.
As Snap continues to grow daily users at a rate of 18% year over year, Google Cloud continues to enable Snap's merchantry objectives to not only ensure the using infrastructure can scale to reach global daily zippy users efficiently, but moreover to momentum the performance and reliability of their infrastructure to unhook the user experiences that Snap users have come to expect.
The challenge: vastitude just faster response times
Any unplanned reviviscence is difficult, but for a social media visitor the impact is firsthand and devastating. Snap recognized that part of delivering optimal reliability for its users required a modernized engagement model including proactive monitoring — the fastest possible response time — via a war-room styled ‘live response’ populated with designated technical experts well versed in Snap’s operating environment, and empowered to muster spare engineering resources quickly.
In this 2 min video, Kamran Tirdad, Head of Using Infrastructure at Snap and Min Lee, TAM Manager, Google Cloud demonstrate how Google Cloud, Mission Hair-trigger Services (MCS) powerfully addresses Snap’s merchantry objectives.
The solution: Customer Care for Google Cloud
Snap began collaboration with the Google Customer Care Team to develop a increasingly tailored support tideway to meet their prioritized merchantry objectives. Together, Google Cloud and Snap ripened a process and resources to enable engineers at both companies to largest communicate so they could increasingly quickly and hands resolve issues. Here’s what they did:
Customer Care led the identification of Snap’s hair-trigger environment, performed architectural reviews with designated project owners, set up monitoring and alerting set up, and refined post-onboarding alerts.
Through various reviews and assessments, Customer Care created internal playbooks to ensure engagement teams’ sensation of spare context for Snap’s environment, focused on reducing time to resolution.
A regular undulation was established with Customer Care to review merchantry hair-trigger alerts (i.e., P0) and expert responses to recommend and make improvements to the environments.
The results: Snap meets merchantry objectives
Snap chose Mission Hair-trigger Services (MCS), a value-added service of Premium Support, to unzip proactive system monitoring, which provided a designated team of technical experts ready to engage in response to mission-critical issues within 5 minutes. Due to formalized and established MCS processes, the technical experts have well-constructed wangle to the Snap environment, tracery and operation details to momentum an optimal time to resolution and ongoing system improvements for issue prevention.
MCS is misogynist for purchase by our Premium Supportcustomers as a consultative offering in which we partner with you on a journey toward enterprise readiness. And what makes MCS truly unique is that it’s built on the same methodologies we use in support of our own Google Cloud infrastructure, including a set of cadre concepts and methods that our Site Reliability Engineering (SRE) teams have ripened over the past two decades. To learn increasingly well-nigh MCS, please contact sales.
Snap has increasingly merchantry interchange details to share well-nigh its strategic merchantry improvements and transformation leveraging Google Cloud and Cloud Customer Experience Services. In our next blog, we will imbricate details well-nigh how Snap transformed its merchantry leveraging Cloud Support and Cloud Learning Services.